Goldback’s Largest Launch to Date: The Florida Series Brings New Opportunities and Challenges

The Florida Goldback launch marks an exciting milestone, not just because it’s the sixth state to have a Goldback series but because it’s by far the largest state we’ve ever entered. Florida's vast population and global recognition bring unprecedented exposure, helping further Goldback’s mission to promote sound money principles.

However, this launch comes with unique challenges. Expanding into a state as large as Florida requires building a local network of merchants willing to accept Goldbacks. To do this effectively, we created a dedicated team to reach out and onboard new businesses statewide, a first for any Goldback series. This ensures that Floridians have access to a diverse network of Goldback-accepting merchants right from the start.

Another unique aspect of this launch was the relocation of CEO Jeremy Cordon to Florida. His move allows him to personally guide the growth of Goldback in this new territory, reinforcing our commitment to making this launch a success. His presence also strengthens connections with the Florida community and offers valuable support for our expanding network.

As Goldback continues to grow, the Florida series stands as a testament to our adaptability, determination, and commitment to strengthening local economies through sound money. This launch is only the beginning! We’re excited to keep expanding and explore new opportunities on the horizon.